Email & SMS Marketing
Your customer list is
the cheapest audience you'll ever own.
Email and text campaigns sent to segments of your list on a real calendar — reminders, seasonal offers, project examples — that bring past customers back without wearing anyone out.
This is scheduled campaigns and newsletters — sends that go out on a calendar to your full list or a segment. Looking for triggered, deal-stage follow-up sequences instead? See Customer Follow-Up Automation →
The observation
You've built a list over years. Names, emails, phone numbers, work you've done. Meanwhile a competitor with a smaller list emails theirs every other week, and books the maintenance job your customer was going to call you about.
Why it matters
Winning back an existing customer is a fraction of the cost of finding a new one. Done in your voice, on a sane cadence, email and SMS are the highest-margin marketing most service businesses run.
What we actually do
We clean the list, split it into segments that make sense (past customers by service, warm leads, maintenance-eligible), and put together a calendar of sends. Copy sounds like you: honest, useful, occasionally offering something worth acting on. Text for time-sensitive; email for anything with substance to it. We watch deliverability so your emails keep landing.
Written for
What tends to shift
- 01Repeat bookings from customers who'd otherwise be dormant
- 02More predictable revenue month over month
- 03Higher lifetime value from the customers you already earned
- 04A list that stops being an asset you're not using
Included in setup
- List cleanup and segmentation
- Campaign calendar and copywriting
- Email design in your brand
- SMS campaigns with consent handling built in
- Deliverability monitoring and reporting
Sounds like your business?
A 20-minute consult is the fastest way to know if this is worth doing for you.
Curious if this would fit your business?
A 30-minute conversation is the fastest way to find out. No pitch. Just a look at where you are and what's actually worth fixing.
Schedule a consultationFAQ
Questions owners ask us
Is SMS marketing legal?
Yes, with proper consent and easy opt-out. We set up compliance as part of the launch.
Will people unsubscribe?
Some will, and that's fine. The list ends up smaller and more responsive.
How often should I send?
Depends on your business. Most service companies do well with one to two emails a month and texts only when there's a real reason.
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The four phases of an engagement
A short walkthrough of how a typical engagement runs — from the first conversation through the setup going live and the monthly review that comes after.
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Book a consultation
Twenty minutes on a call. You describe what isn't working; we give you a straightforward read on the first thing worth changing and whether we're the right people to help.
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